Inbound Leads from Website
It is important to ensure that potential customers that come to your site have a clear entry point into your sales funnel. There are many services for creating embeddable web forms, but it often requires manual work to move the incoming data into your sales funnel.
With Composer, we can not only automate the incoming flow of lead data, but we can also create smart notifications that alert the correct people immediately when an especially hot lead comes through.
Example App Features
- Create a custom web form to collect lead information from your website
- Store incoming form data to Composer’s internal data storage for easy web and mobile access
- Create automatic notifications based on incoming data, e.g. send a push notification to the Head of Sales when a lead has large enough budget
- If needed, forward incoming data to other services like your CRM
In our example, we want to bring in leads from our website with an embedded form.
We start by creating a new resource in Composer for Leads. We select the fields we want to collect, e.g. Name, Company, Phone Number, Budget and so on.
We then set up Composer to receive incoming data from our web form. Every time the form is submitted, a new record is created into Leads with the information provided. There’s now a centralized place for us to access all the leads that are coming in through our website.
Finally, we set up an automation rule: when a lead comes in with a budget that is over $1M dollars, a push notification is sent out to the Head of Sales.